The idea has been turned into a plan and now the plan into a product. What’s next? To have the product in the hands of people that value it. How is that done? Simple: by selling. For many first-founders out there this is a huge roadblock as selling is not something that comes easy. Sales is, yet, a crucial skill and a component of the product development process. For founders, sales is of an even greater importance as they alone must create and transfer value for a product to gain traction. For those founders that may not be as sales-inclined, these simple strategies will work to develop sales skills.
To show the importance of sales for first-time founders, here’s a quick example. Meet Tom: Tom is a superb developer and has just created an app that tracks the migratory patterns of birds worldwide. Tom knows that there is a market for his application and works tirelessly to continuously update and improve. Tom has no resources for marketing or to hire employees but hopes that people will see the value from looking at his simple website.
How successful will Tom be? Tom will likely achieve little success or none at all. Why?
Wireframing is a vital tool in the app or website development process. It allows you to map out where the most important elements on the page should be, it simplifies communication between you and your client or development team, and it helps the designer spot potential issues in the structure or flow of your site.
These days, tools like Balsamiq® Mockups and Axure RP make it easy to continue the process from wireframe to interactive prototype without writing any code. However, knowing the basics of paper-based or whiteboard wireframing is an essential skill for the workplace. The following are 8 essential tips to remember when wireframing.
A Company retreat is a gathering outside of your usual workplace. You will spend time with your usual co-workers but in a different environment that would encourage you to talk or think about something other than work. The aim is for you to bond with your co-workers, your boss, and the company that you work for. A relaxing time without thinking about work gives you an opportunity to get to know the people that you work with on a more personal level. It could even be like meeting them for the first time again.
Have you ever dreamed about random strangers showing up your storefront and walking away a happy customer? In the digital world, that’s called your website. Just like a well-designed store that’s a pleasure to browse through, there can be well-designed websites that are effortless to navigate.
The key to a good site begins with a good wireframe.
Wireframing is a process that helps to design a site that communicates clearly to the audience and gets them to convert to our product. Simply put, an effective wireframe is a design and roadmap to help build a great site. Today, we’re excited to share our wireframing tools with you and get you started! Continue reading “Starting Guide to Wireframe Design – 7 Steps & 3 Tools”
So you’ve come up with a killer business idea and decided to make it happen. Now you’re struggling and being held back because you’re still trying to find a way to balance it with your day job and — everything else. Some of you have probably already thought about quitting your full-time job. However, it might not be the best option for young and new entrepreneurs with minimal funding.
When I first joined as a growth-hacking intern at Oursky, I was tasked with achieving a 40% conversion rate for A/B testing. Only, that was the first time I’d ever heard the term. Our company had just completed the app Shotbot, which helps developers submit screenshots to iTunes Connect in a few clicks. Of course, the next step was to promote it, and I had to learn the science of A/B testing on the job. It took three A/B tests before I hit a 37% conversion rate on Optimizely. In this post, I’m sharing my mistakes and learnings from each of my three trials.
Growth hacker is the next VP of marketing, according to Andrew Chan, the growth advisor in unicorns like Dropbox and AngelList. You may wonder why Growth Hacking has become so trendy in the startups at Silicon Valley. Let’s dive into the growth hacking world: learn more about what exactly growth hackers do and see why your startup need one as well.
Are in-house apps always better than outsourced apps? No. Jamn, the musician’s multi-tool, selected as one of Apple’s Best of 2013 Apps in Europe and the Americas, was an outsourcing success at Oursky. In this post, we will share how we built this award-winning app using an MVP, fast iterations and proactive engagement with our client, MiQ Limited.
In 2013, not one, but two tech companies took the leap into data-driven political dramas. Only, Amazon’s got an IMDb got a 7.6 rating, and Netflix’s creation got a 9.0. Both are well-funded companies, familiar with techniques such as iterative processes, collecting user feedback, and specialized data analysis. The difference lies in their treatment of data.
In this post, we’ll be comparing the difference between data-driven and data-informed product design.
Y Combinator’s How to Start a Startup stressed two important things that every entrepreneur and early-stage startup needs to focus on: 1) building your product and 2) talking to your users. For the latter, they even got Twitch’s founder Emmett Shear to talk about How to Run a User Interview and his past experience of starting a business without running user interviews (versus running user interviews for Twitch) in a video lecture.