5 Tips to Get Designer Friends and Make a Kick-Ass Product

MakeAppIcon logo in progress

Where does a great back-end solution go? Nowhere, without a front-end. So, you have two options: do it yourself, or get a designer to help. Designers probably seemed like a different species of human. Half of your previous encounters probably ended up awkward or hostile.

As a development team that’s grown from 4 people into a company with just shy of 40 members (with 4 in-house designers!), we at Oursky are happy to say it’s possible to love working together! Continue reading “5 Tips to Get Designer Friends and Make a Kick-Ass Product”

You’ve got a product. Do you have these 12 essentials?

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Make Products that Pay

startup product development pablo buffer

Someone once said, “Love is great, but you can’t eat love. You have to have money to eat.” A product is no different. Products are great, but they won’t feed you. Revenue does.

Revenue is a bottom line for any company. You may be a startup company or an agency building an internal app in between contracts. It doesn’t matter whether you have one or ten products. Turn that hobby pet project into a self-sustaining business. Even if you don’t intend to make it big, make it pay off.

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How to Win Millennials Over to Your Company

Most businesses nowadays often face a long-due question: how do we attract new talent? As baby-boomers continue to retire, companies are increasingly feeling the pressure to attract and retain the next generation of talent.  The young-hires, known as “millennials”, are an entirely different breed from their predecesors. Who are these “millennials” and how are organisations appealing to this fresh wave of talent? This article is an overview of where to start.

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How First-time Founders Could Develop Sales Skills

Sales skills for first-time founders
Founders are the only people able to sell their product in the early going.

 

The idea has been turned into a plan and now the plan into a product. What’s next? To have the product in the hands of people that value it. How is that done? Simple: by selling. For many first-founders out there this is a huge roadblock as selling is not something that comes easy. Sales is, yet, a crucial skill and a component of the product development process. For founders, sales is of an even greater importance as they alone must create and transfer value for a product to gain traction. For those founders that may not be as sales-inclined, these simple strategies will work to develop sales skills.

To show the importance of sales for first-time founders, here’s a quick example. Meet Tom: Tom is a superb developer and has just created an app that tracks the migratory patterns of birds worldwide. Tom knows that there is a market for his application and works tirelessly to continuously update and improve. Tom has no resources for marketing or to hire employees but hopes that people will see the value from looking at his simple website.

How successful will Tom be? Tom will likely achieve little success or none at all. Why?

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8 Wireframing Principles for Project Managers

wireframing on paper
Paper-based or whiteboard wireframing is an essential skill for the workplace.

Wireframing is a vital tool in the app or website development process. It allows you to map out where the most important elements on the page should be, it simplifies communication between you and your client or development team, and it helps the designer spot potential issues in the structure or flow of your site.

These days, tools like Balsamiq® Mockups and Axure RP make it easy to continue the process from wireframe to interactive prototype without writing any code. However, knowing the basics of paper-based or whiteboard wireframing is an essential skill for the workplace. The following are 8 essential tips to remember when wireframing.

 

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5 Great Ideas for a Company Retreat

 

Company retreat is important for employee engagement

A Company retreat is a gathering outside of your usual workplace. You will spend time with your usual co-workers but in a different environment that would encourage you to talk or think about something other than work. The aim is for you to bond with your co-workers, your boss, and the company that you work for. A relaxing time without thinking about work gives you an opportunity to get to know the people that you work with on a more personal level. It could even be like meeting them for the first time again.

 

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Starting Guide to Wireframe Design – 7 Steps & 3 Tools

Have you ever dreamed about random strangers showing up your storefront and walking away a happy customer? In the digital world, that’s called your website. Just like a well-designed store that’s a pleasure to browse through, there can be well-designed websites that are effortless to navigate.

The key to a good site begins with a good wireframe.

Wireframing is a process that helps to design a site that communicates clearly to the audience and gets them to convert to our product. Simply put, an effective wireframe is a design and roadmap to help build a great site. Today, we’re excited to share our wireframing tools with you and get you started! Continue reading “Starting Guide to Wireframe Design – 7 Steps & 3 Tools”

How to Start a Business While Working Full-Time

entrepreneurship

So you’ve come up with a killer business idea and decided to make it happen. Now you’re struggling and being held back because you’re still trying to find a way to balance it with your day job and  everything else. Some of you have probably already thought about quitting your full-time job. However, it might not be the best option for young and new entrepreneurs with minimal funding.

So what now? How do you keep your startup idea rolling while working full-time? The answer is you keep everything as lean as possible.
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How I Got 37% Conversion on My First A/B Test

When I first joined as a growth-hacking intern at Oursky, I was tasked with achieving a 40% conversion rate for A/B testing. Only, that was the first time I’d ever heard the term. Our company had just completed the app Shotbot, which helps developers submit screenshots to iTunes Connect in a few clicks. Of course, the next step was to promote it, and I had to learn the science of A/B testing on the job. It took three A/B tests before I hit a 37% conversion rate on Optimizely. In this post, I’m sharing my mistakes and learnings from each of my three trials.

 

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