The Fallacy of Data-Driven Product Design

Alpha House and House of Cards
House of Cards vs Alpha House

In 2013, not one, but two tech companies took the leap into data-driven political dramas. Only, Amazon’s got an IMDb got a 7.6 rating, and Netflix’s creation got a 9.0. Both are well-funded companies, familiar with techniques such as iterative processes, collecting user feedback, and specialized data analysis. The difference lies in their treatment of data.

In this post, we’ll be comparing the difference between data-driven and data-informed product design.

 

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4 Keys to Success in User Interviews

y combinator quote make something people want
Y Combinator’s How to Start a Startup stressed two important things that every entrepreneur and early-stage startup needs to focus on: 1) building your product and 2) talking to your users. For the latter, they even got Twitch’s founder Emmett Shear to talk about How to Run a User Interview and his past experience of starting a business without running user interviews (versus running user interviews for Twitch) in a video lecture.

 

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From MVP to Best of Year App featured by Apple

As an 8-year-old digital product studio, Oursky has worked with a number of great clients on building great products. Throughout the journey, we have learnt a lot in refining our MVP approach and process. This experience has helped us build mobile apps for our clients that are featured by App Store, got millions of downloads and active users, and loved by users.

 

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A Fundamental Guide to Software Project Management

Behind every great team and project, there is this one person titled project manager. He/She is the one who does the ‘dirty job’ to such as to plan, estimate, communicate and make sure everyone in the team is happy — because that’s how people produce great work.

At Oursky, we have a couple of project managers in-house who share the heavy workload of managing our client/own projects. So I asked them for software Project Management tips, here you go!

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Startup fails when it’s just about a dream

Common startup failure and mistake

Jack Ma, the founder of Alibaba said “If I can be successful, 80% of the young people in the world can be successful.” In recent years, there is an increasing trend among young adults to start their own business. Unfortunately, according to the report of Forbes, things always go wrong — over 80% of startups failed. Here, we have chosen 2 reasons of startup failure and discuss it further. We hope potential entrepreneurs can understand what is or what is not real about startups.

 

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Dear Founders: Here’s Why You Should Always Focus on Frontend Instead of Backend for an MVP

Frontend is more important than backend

You’ve got a great idea in mind. You and your co-founder just sit down and make a product roadmap. One of the critical questions you are very likely to go through is: what is the proper frontend-to-backend resource ratio?

80-20 frontend backend mvp
Our MVP rule.

80% Frontend vs 20% Backend is our golden time investment ratio.

We love backend architecture. However, we’ve also worked with many clients and MVP products. Our learning is simple. You should spend 80% of your time on the frontend of your product, and here’s why:

 

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