5 Logo & Icon Tips for Visual Identity (With a Product Case)

Revamping old favourites

Where do you start for visual identity? So much meaning is crammed into a name, logo, and 16 x 16 icon. If you want a quick review of some design principles, check this article on effective logo design. Today’s post is a transparent sharing piece  on how we developed the toaster logo for an Oursky in-house product, MakeAppIcon.

The first iteration of MakeAppIcon (MAI) was a simple web app that helps users make icons for various platforms. We were sick of resizing, so we created an app that would help us do that. We don’t get too hung up on names, so we just used something people could remember. People remember smart and short, or descriptive and obvious. We went with the latter, and with the name decided, we moved on to visual identity. Continue reading “5 Logo & Icon Tips for Visual Identity (With a Product Case)”

5 Front-End Design Essentials for Developers

5 Front-End Design Essentials for Developers

I went from a part-time designer in a local Hong Kong tech company to one of its partners. Before I joined full-time, I taught myself CSS when I worked as a web designer for a number of agencies and clients. Since joining this company 6 years ago, I’ve been involved with 50+ projects (including in-house ones), including Apple’s Best New App 2016.

As our development team grew, I couldn’t just pass my Sketch design files with “a common understanding” to our senior developers, so I wrote this CSS checklist for the company. I’ve added additional notes on the concepts behind the checklist items. Continue reading “5 Front-End Design Essentials for Developers”

How to Start a Business While Working Full-Time

entrepreneurship

So you’ve come up with a killer business idea and decided to make it happen. Now you’re struggling and being held back because you’re still trying to find a way to balance it with your day job and  everything else. Some of you have probably already thought about quitting your full-time job. However, it might not be the best option for young and new entrepreneurs with minimal funding.

So what now? How do you keep your startup idea rolling while working full-time? The answer is you keep everything as lean as possible.
Continue reading “How to Start a Business While Working Full-Time”