Where do you start for visual identity? So much meaning is crammed into a name, logo, and 16 x 16 icon. If you want a quick review of some design principles, check this article on effective logo design. Today’s post is a transparent sharing piece on how we developed the toaster logo for an Oursky in-house product, MakeAppIcon.
The first iteration of MakeAppIcon (MAI) was a simple web app that helps users make icons for various platforms. We were sick of resizing, so we created an app that would help us do that. We don’t get too hung up on names, so we just used something people could remember. People remember smart and short, or descriptive and obvious. We went with the latter, and with the name decided, we moved on to visual identity. Continue reading “5 Logo & Icon Tips for Visual Identity (With a Product Case)”
I went from a part-time designer in a local Hong Kong tech company to one of its partners. Before I joined full-time, I taught myself CSS when I worked as a web designer for a number of agencies and clients. Since joining this company 6 years ago, I’ve been involved with 50+ projects (including in-house ones), including Apple’s Best New App 2016.
As our development team grew, I couldn’t just pass my Sketch design files with “a common understanding” to our senior developers, so I wrote this CSS checklist for the company. I’ve added additional notes on the concepts behind the checklist items. Continue reading “5 Front-End Design Essentials for Developers”
Where does a great back-end solution go? Nowhere, without a front-end. So, you have two options: do it yourself, or get a designer to help. Designers probably seemed like a different species of human. Half of your previous encounters probably ended up awkward or hostile.
As a development team that’s grown from 4 people into a company with just shy of 40 members (with 4 in-house designers!), we at Oursky are happy to say it’s possible to love working together! Continue reading “5 Tips to Get Designer Friends and Make a Kick-Ass Product”