In order to have a strong technology startup, company culture is vital. Specifically, engineering culture is vital, no matter how small the team. A great engineering culture will not only attract top engineers, but also help keep them happy and productive to drive the company forward. Continue reading
Founders are the only people able to sell their product in the early going.
The idea has been turned into a plan and now the plan into a product. What’s next? To have the product in the hands of people that value it. How is that done? Simple: by selling. For many first-founders out there this is a huge roadblock as selling is not something that comes easy. Sales is, yet, a crucial skill and a component of the product development process. For founders, sales is of an even greater importance as they alone must create and transfer value for a product to gain traction. For those founders that may not be as sales-inclined, these simple strategies will work to develop sales skills.
To show the importance of sales for first-time founders, here’s a quick example. Meet Tom: Tom is a superb developer and has just created an app that tracks the migratory patterns of birds worldwide. Tom knows that there is a market for his application and works tirelessly to continuously update and improve. Tom has no resources for marketing or to hire employees but hopes that people will see the value from looking at his simple website.
How successful will Tom be? Tom will likely achieve little success or none at all. Why?
So you’ve come up with a killer business idea and decided to make it happen. Now you’re struggling and being held back because you’re still trying to find a way to balance it with your day job and — your rest. Some of you have probably already thought about quitting your full-time job at some point for this startup idea, which could be good because your startup requires focus and speed, so if you can afford the cost of living, investing, and possible failure, this is definitely a great option for your business. However, it might not be the best option for young and new entrepreneurs with minimal funding. Building and launching a startup could be stressful and difficult, especially when you have a 9-to-5 job.
So what now? How do you keep your startup idea rolling while working full-time? The answer is you keep everything as lean as possible.