Someone once said, “Love is great, but you can’t eat love. You have to have money to eat.” A product is no different. Products are great, but they won’t feed you. Revenue does.
Revenue is a bottom line for any company. You may be a startup company or an agency building an internal app in between contracts. It doesn’t matter whether you have one or ten products. Turn that hobby pet project into a self-sustaining business. Even if you don’t intend to make it big, make it pay off.
The idea has been turned into a plan and now the plan into a product. What’s next? To have the product in the hands of people that value it. How is that done? Simple: by selling. For many first-founders out there this is a huge roadblock as selling is not something that comes easy. Sales is, yet, a crucial skill and a component of the product development process. For founders, sales is of an even greater importance as they alone must create and transfer value for a product to gain traction. For those founders that may not be as sales-inclined, these simple strategies will work to develop sales skills.
To show the importance of sales for first-time founders, here’s a quick example. Meet Tom: Tom is a superb developer and has just created an app that tracks the migratory patterns of birds worldwide. Tom knows that there is a market for his application and works tirelessly to continuously update and improve. Tom has no resources for marketing or to hire employees but hopes that people will see the value from looking at his simple website.
How successful will Tom be? Tom will likely achieve little success or none at all. Why?