Google Analytics is a great way for business owners to track and analyze where your users are coming from, what they are clicking on around your site, how long they stay on, and where they’re dropping off. With this rich set of data, you can figure out how to increase sales. This article will explore what Google Analytics can do for your business and the basics of how to use this powerful tool.
When my company started writing blog posts a year ago, we discovered two big problems. One was that writing took a long time (majority of us are developers!), the other was distribution. We believe in contributing to the developer community, but what was the point if no one was reading them?
When one of our colleagues suggested we try Medium for more exposure, we were excited. We read stuff on Medium, but how does it work? What topics are Medium readers interested in? We wanted to do some research to answer all these questions. I have a technical background so I suggested crawling some data to see what types of posts and publications performed well. Here, I’ll share with you how we built a web crawler in a day to help our content team figure out what topics to focus on.
Continue reading “Here’s how I applied coding to my job – Crawl Medium post data using Scrapy”
When I first joined as a growth-hacking intern at Oursky, I was tasked with achieving a 40% conversion rate for A/B testing. Only, that was the first time I’d ever heard the term. Our company had just completed the app Shotbot, which helps developers submit screenshots to iTunes Connect in a few clicks. Of course, the next step was to promote it, and I had to learn the science of A/B testing on the job. It took three A/B tests before I hit a 37% conversion rate on Optimizely. In this post, I’m sharing my mistakes and learnings from each of my three trials.
Growth hacker is the next VP of marketing, according to Andrew Chan, the growth advisor in unicorns like Dropbox and AngelList. You may wonder why Growth Hacking has become so trendy in the startups at Silicon Valley. Let’s dive into the growth hacking world: learn more about what exactly growth hackers do and see why your startup need one as well.
If you have not yet read my previous article on my first magical A/B test, you should check it out here, or else you wouldn’t know what the hell I am talking about.
In this article, I will talk about my learnings from the experiments.