How I got 37% conversion in my first ever A/B test

There isn’t only one right way to perform an A/B test. That doesn’t mean, however, that observations can’t be made or correlations drawn. As a fresh intern growth hacking the landing page of ShotBot, a developer’s tool to help submit screenshots to iTunes Connect, I performed enough trials and errors to fill an 80s film shopping montage. To spoil the movie, I eventually managed to boost our landing page’s conversion rate to 37%. This post is on how I got there — and I think you could do it even faster.
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Here’s how I applied coding to my job – Crawl Medium post data using Scrapy

When my company started writing blog posts a year ago, we discovered two big problems. One was that writing took a long time (majority of us are developers!), the other was distribution. We believe in contributing to the developer community, but what was the point if no one was reading them?

When one of our colleagues suggested we try Medium for more exposure, we were excited. We read stuff on Medium, but how does it work? What topics are Medium readers interested in? We wanted to do some research to answer all these questions. I have a technical background so I suggested crawling some data to see what types of posts and publications performed well. Here, I’ll share with you how we built a web crawler in a day to help our content team figure out what topics to focus on.
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How I attracted awesome team members as an introverted founder

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I’m a typical developer geek and introvert — the type that just sits and listens in social gatherings and has nervous habits for public speaking. But I’m not stuck in a dark basement, and you might be surprised to know I run a web and mobile development agency with over 40 people. In fact, my company’s been around for 9 years and worked with clients like Thompson Reuters and other international companies.

To my fellow introverts: sorry, it doesn’t get easier. But it does get a bit better, and I’ll try to share the things that worked for me over the years that help me cope — maybe even succeed — in putting myself out there so that I can get contracts and pay the team members I’ve recruited and love working with.
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I don’t care what tools a developer uses. I hire based on fundamentals.

People often say Hong Kong is a tech wasteland. They say the city suffers from developer brain drain. That all top-tier developers are lured to Silicon Valley. Well, I think that’s crap.

There’s more to engineering than just money, or offices like the Googleplex, or just geeking-out with people in the Bay Area.
Continue reading “I don’t care what tools a developer uses. I hire based on fundamentals.”

2017 Checklist for iOS App Submission

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After building your app, it is time to launch it on App Store for users to discover and download your product. We’ve jumped through Apple’s ever-changing regulations and process for app submissions for years, so we’re sharing the app submission content that we’ve been doing for ourselves and clients for years. This is our checklist for 2017 app submission content that needs to be prepared for Apple’s App Store. Continue reading “2017 Checklist for iOS App Submission”

10 Ways to Improve your Crawl Rate

Ipad google search — Photo by FilmBee

Most people have heard of “crawl rate”, but what is it? Crawl rate is the frequency and speed at which Google bots – and other search engines – “crawl” your website looking for new content to index. Even though most people know being indexed is a good thing, many may not realize that crawl more about speed than frequency. A high crawl rate makes your website means it has a better chance of being properly indexed and discovered. Here are some pointers on how to improve your crawl rate.
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Why I didn’t build my company in Silicon Valley

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About nine years ago, I co-founded a company with Rick and Roy and created a product that helped businesses create forms and collect payments via Paypal. It ate up three of our lives and made life better for some small businesses. Honestly, this first product didn’t disrupt an industry. It probably only took a handful of clients from bigger competitors and we don’t have investors from Silicon Valley. Oursky has no valuation. Instead, we started getting paid to make other people’s products. Yes. We became an agency. We gave up being a sexy startup to become just another agency. And we got more jobs than we could handle, so we recruited more developers to help.

Now, we’re an agency that’s worked with listed companies like Yahoo! and Philips and created products with half a million active users. We’ve also opened up a satellite office…in Taiwan. I’m sharing this because I’m one of thousands of tech founders around the world who started companies not based in Silicon Valley that make money, have happy clients, and great team members.
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Why Wireframes Win Over Clients

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Why would anyone care about a barebones wireframe? Because basic layouts can help you demonstrate your competency to potential clients. Oursky’s working relationship with a client begins with understanding the problem they want to work and developing a user story. We share our early designs in the conversation to demonstrate our working style before they make their decision. This small investment builds trust with potential clients, helps secure contracts, and begins great working relationships.

The best part is, everyone can create a wireframe. Continue reading “Why Wireframes Win Over Clients”

Why our company’s remote work system failed

My company’s cornerstone principles is manage yourself. As long as you get stuff done, no-one will mind when you’re in the office. Remote work seemed like a logical next step for self management. We wanted to accommodate each of our 40+ team members’ working styles.

Since my company grew organically, without outside investment, and has less than 10% annual turnover for people who pass probation, I’m pretty sure we got something right.

Remote work wasn’t one of them. Continue reading “Why our company’s remote work system failed”