Lean Project Management: Field Notes from 9 Years of Development

When Oursky first began all three of us founders were project managers (PMs). But as our company grew, we faced the same quality control issues as other companies. With over 50 team members now, we needed to strike a balance between nurturing junior developers who may not have as much experience and ensuring code and design quality for our clients.
Continue reading “Lean Project Management: Field Notes from 9 Years of Development”

Beginner’s guide to Google Analytics for websites

Google Analytics is a great way for business owners to track and analyze where your users are coming from, what they are clicking on around your site, how long they stay on, and where they’re dropping off. With this rich set of data, you can figure out how to increase sales. This article will explore what Google Analytics can do for your business and the basics of how to use this powerful tool.

Continue reading “Beginner’s guide to Google Analytics for websites”

How I got 37% conversion in my first ever A/B test

There isn’t only one right way to perform an A/B test. That doesn’t mean, however, that observations can’t be made or correlations drawn. As a fresh intern growth hacking the landing page of ShotBot, a developer’s tool to help submit screenshots to iTunes Connect, I performed enough trials and errors to fill an 80s film shopping montage. To spoil the movie, I eventually managed to boost our landing page’s conversion rate to 37%. This post is on how I got there — and I think you could do it even faster.
Continue reading “How I got 37% conversion in my first ever A/B test”

How to Win Millennials Over to Your Company

Most businesses nowadays often face a long-due question: how do we attract new talent? As baby-boomers continue to retire, companies are increasingly feeling the pressure to attract and retain the next generation of talent.  The young-hires, known as “millennials”, are an entirely different breed from their predecesors. Who are these “millennials” and how are organisations appealing to this fresh wave of talent? This article is an overview of where to start.

Continue reading “How to Win Millennials Over to Your Company”

5 Great Ideas for a Company Retreat

 

Company retreat is important for employee engagement

A Company retreat is a gathering outside of your usual workplace. You will spend time with your usual co-workers but in a different environment that would encourage you to talk or think about something other than work. The aim is for you to bond with your co-workers, your boss, and the company that you work for. A relaxing time without thinking about work gives you an opportunity to get to know the people that you work with on a more personal level. It could even be like meeting them for the first time again.

 

Continue reading “5 Great Ideas for a Company Retreat”

How I Got 37% Conversion on My First A/B Test

When I first joined as a growth-hacking intern at Oursky, I was tasked with achieving a 40% conversion rate for A/B testing. Only, that was the first time I’d ever heard the term. Our company had just completed the app Shotbot, which helps developers submit screenshots to iTunes Connect in a few clicks. Of course, the next step was to promote it, and I had to learn the science of A/B testing on the job. It took three A/B tests before I hit a 37% conversion rate on Optimizely. In this post, I’m sharing my mistakes and learnings from each of my three trials.

 

Continue reading “How I Got 37% Conversion on My First A/B Test”

Why Startups Should Care About Growth Hacking

Growth hacker is the next VP of marketing, according to Andrew Chan, the growth advisor in unicorns like Dropbox and AngelList. You may wonder why Growth Hacking has become so trendy in the startups at Silicon Valley. Let’s dive into the growth hacking world: learn more about what exactly growth hackers do and see why your startup need one as well.

 

Continue reading “Why Startups Should Care About Growth Hacking”

The Fallacy of Data-Driven Product Design

Alpha House and House of Cards
House of Cards vs Alpha House

In 2013, not one, but two tech companies took the leap into data-driven political dramas. Only, Amazon’s got an IMDb got a 7.6 rating, and Netflix’s creation got a 9.0. Both are well-funded companies, familiar with techniques such as iterative processes, collecting user feedback, and specialized data analysis. The difference lies in their treatment of data.

In this post, we’ll be comparing the difference between data-driven and data-informed product design.

 

Continue reading “The Fallacy of Data-Driven Product Design”