Beginner’s guide to Google Analytics for websites

Google Analytics is a great way for business owners to track and analyze where your users are coming from, what they are clicking on around your site, how long they stay on, and where they’re dropping off. With this rich set of data, you can figure out how to increase sales. This article will explore what Google Analytics can do for your business and the basics of how to use this powerful tool.

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Why I didn’t build my company in Silicon Valley

Hong Kong Street View Images

About nine years ago, I co-founded a company with Rick and Roy and created a product that helped businesses create forms and collect payments via Paypal. It ate up three of our lives and made life better for some small businesses. Honestly, this first product didn’t disrupt an industry. It probably only took a handful of clients from bigger competitors and we don’t have investors from Silicon Valley. Oursky has no valuation. Instead, we started getting paid to make other people’s products. Yes. We became an agency. We gave up being a sexy startup to become just another agency. And we got more jobs than we could handle, so we recruited more developers to help.

Now, we’re an agency that’s worked with listed companies like Yahoo! and Philips and created products with half a million active users. We’ve also opened up a satellite office…in Taiwan. I’m sharing this because I’m one of thousands of tech founders around the world who started companies not based in Silicon Valley that make money, have happy clients, and great team members.
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9 Startup Lessons from Isaac Lidsky’s TEDTalk

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Even after creating award-winning apps featured in Apple App Store, Oursky’s team still faces the same startup hurdles every time we create a new in-house product. In addition to our many client projects, Oursky has developed in-house products such Shotbot and MakeappIcon. Upon reflection, we realised that many of the ups and downs we faced could be addressed by Isaac Lidsky’s TEDTalk about facing your fears: “What reality are you creating for yourself?”  Here are some of our startup reflections based on his advice. Continue reading “9 Startup Lessons from Isaac Lidsky’s TEDTalk”

Ready Grow your Clientbase? 5 Ultimate Project Management Templates

Just wrapped up your latest contract and swamped with potential clients? Do you want them, but not sure if you can take the extra load? We currently have 13 active projects and 18 open products. We’d love to share with you how we do project management.

First thing: we just use simple spreadsheets.

We’d love to share with you the 5 simple templates that help our teams every day.

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5 Front-End Design Essentials for Developers

5 Front-End Design Essentials for Developers

I went from a part-time designer in a local Hong Kong tech company to one of its partners. Before I joined full-time, I taught myself CSS when I worked as a web designer for a number of agencies and clients. Since joining this company 6 years ago, I’ve been involved with 50+ projects (including in-house ones), including Apple’s Best New App 2016.

As our development team grew, I couldn’t just pass my Sketch design files with “a common understanding” to our senior developers, so I wrote this CSS checklist for the company. I’ve added additional notes on the concepts behind the checklist items. Continue reading “5 Front-End Design Essentials for Developers”

You’ve got a product. Do you have these 12 essentials?

Developer Tools cc Mapbox via Flickr

Make Products that Pay

startup product development pablo buffer

Someone once said, “Love is great, but you can’t eat love. You have to have money to eat.” A product is no different. Products are great, but they won’t feed you. Revenue does.

Revenue is a bottom line for any company. You may be a startup company or an agency building an internal app in between contracts. It doesn’t matter whether you have one or ten products. Turn that hobby pet project into a self-sustaining business. Even if you don’t intend to make it big, make it pay off.

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How to Win Millennials Over to Your Company

Most businesses nowadays often face a long-due question: how do we attract new talent? As baby-boomers continue to retire, companies are increasingly feeling the pressure to attract and retain the next generation of talent.  The young-hires, known as “millennials”, are an entirely different breed from their predecesors. Who are these “millennials” and how are organisations appealing to this fresh wave of talent? This article is an overview of where to start.

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How First-time Founders Could Develop Sales Skills

Sales skills for first-time founders
Founders are the only people able to sell their product in the early going.

 

The idea has been turned into a plan and now the plan into a product. What’s next? To have the product in the hands of people that value it. How is that done? Simple: by selling. For many first-founders out there this is a huge roadblock as selling is not something that comes easy. Sales is, yet, a crucial skill and a component of the product development process. For founders, sales is of an even greater importance as they alone must create and transfer value for a product to gain traction. For those founders that may not be as sales-inclined, these simple strategies will work to develop sales skills.

To show the importance of sales for first-time founders, here’s a quick example. Meet Tom: Tom is a superb developer and has just created an app that tracks the migratory patterns of birds worldwide. Tom knows that there is a market for his application and works tirelessly to continuously update and improve. Tom has no resources for marketing or to hire employees but hopes that people will see the value from looking at his simple website.

How successful will Tom be? Tom will likely achieve little success or none at all. Why?

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8 Wireframing Principles for Project Managers

wireframing on paper
Paper-based or whiteboard wireframing is an essential skill for the workplace.

Wireframing is a vital tool in the app or website development process. It allows you to map out where the most important elements on the page should be, it simplifies communication between you and your client or development team, and it helps the designer spot potential issues in the structure or flow of your site.

These days, tools like Balsamiq® Mockups and Axure RP make it easy to continue the process from wireframe to interactive prototype without writing any code. However, knowing the basics of paper-based or whiteboard wireframing is an essential skill for the workplace. The following are 8 essential tips to remember when wireframing.

 

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