History is made of accidents and the history of technology is no exception. Many beloved services and digital products began as side projects that became moonshots and spin-offs. Fog Creek spun off Trello while Basecamp replaced its parent company, 37 Signals, (which also spun off Know Your Company). More recently, Unsplash was acquired by Dribble and split from Crew. The beauty of these side projects is they began as practical solutions for a problem that the development team could relate to without being weighed down by business models.
Continue reading “Designing an MVP — From Wireframe to Mockup (Sans Sugar Part 2)”
One million app downloads in the first week of release. Three million downloads over the next three months, and a Best of 2013 Music App award to top things off. This was Jamn Multi-tool.
Continue reading “Why would you outsource? A success case from Apple’s Best Music App of 2013.”
How we started our side project
Here’s a first world problem: when you discover your company’s fridge is out of your favourite beverage. Our company’s been offering free drinks and snacks for years and recently we’ve switched to healthier drinks (replacing Coke with Coke Zero, juices with teas, and coconut water). Overall, was it helping? We had no way of knowing. Could we collect data to find out without doing OCD calorie tracking? Continue reading “What you don’t need for an MVP: Sans Sugar UI Wireframe”
There isn’t only one right way to perform an A/B test. That doesn’t mean, however, that observations can’t be made or correlations drawn. As a fresh intern growth hacking the landing page of ShotBot, a developer’s tool to help submit screenshots to iTunes Connect, I performed enough trials and errors to fill an 80s film shopping montage. To spoil the movie, I eventually managed to boost our landing page’s conversion rate to 37%. This post is on how I got there — and I think you could do it even faster.
Continue reading “How I got 37% conversion in my first ever A/B test”
While everyone is enjoying Pokemon Go, our mobile app QA team couldn’t resist sharing how their Pokemon trainer adventure became a buggy app documentation venture…
1. Sometimes you think you can reach the target, but it’s actually really far.
Continue reading “Never Give Up with Buggy Pokemon GO”
When I first joined as a growth-hacking intern at Oursky, I was tasked with achieving a 40% conversion rate for A/B testing. Only, that was the first time I’d ever heard the term. Our company had just completed the app Shotbot, which helps developers submit screenshots to iTunes Connect in a few clicks. Of course, the next step was to promote it, and I had to learn the science of A/B testing on the job. It took three A/B tests before I hit a 37% conversion rate on Optimizely. In this post, I’m sharing my mistakes and learnings from each of my three trials.
Continue reading “How I Got 37% Conversion on My First A/B Test”
Outsourcing vs insourcing
Are in-house apps always better than outsourced apps? No. Jamn, the musician’s multi-tool, selected as one of Apple’s Best of 2013 Apps in Europe and the Americas, was an outsourcing success at Oursky. In this post, we will share how we built this award-winning app using an MVP, fast iterations and proactive engagement with our client, MiQ Limited.
Continue reading “Apple’s Best Music App of 2013 Was Outsourced: Jamn”
1. Coffee bots mean no more waiting in line for caffeine.
It’s almost like having your own personal barista who knows just how you like your latte — or even better, looks like our dream of not having a convo before our first-cup-of-the-day can finally come true.
Continue reading “7 Insanely Creative Ideas for Facebook’s Bots for Messenger”
Managing software projects is no easy task. In this post, we will share what our project managers (PM) do and how they work with developers on software projects, which begins the minute our PMs receive a wireframe from the designers.
Continue reading “How Our Project Managers Manage Software Projects”
As a technologist with over 30 years of experience navigating marketing and entrepreneurial landscapes, Guy Kawasaki knows a thing or two about entrepreneurial success. The following list reveals the 10 most common pitfalls Guy has seen entrepreneurs make when building high growth companies.
Continue reading “Guy Kawasaki: Entrepreneurs’ top 10 mistakes”