Thoughts on Startups, App Development, and Software Consulting Business
Sharing Oursky’s side projects and client projects. Topics can include product development processes such as wireframing, marketability tests, UX / UI design. They can be web development, mobile development, iOS, Android, serverless, BaaS, open source. We may also discuss tools such as Kubernetes, Travis CI.
Here’s a first world problem: when you discover your company’s fridge is out of your favourite beverage. Our company’s been offering free drinks and snacks for years and recently we’ve switched to healthier drinks (replacing Coke with Coke Zero, juices with teas, and coconut water). Overall, was it helping? We had no way of knowing. Could we collect data to find out without doing OCD calorie tracking? Continue reading “What you don’t need for an MVP: Sans Sugar UI Wireframe”
When Oursky first began all three of us founders were project managers (PMs). But as our company grew, we faced the same quality control issues as other companies. With over 50 team members now, we needed to strike a balance between nurturing junior developers who may not have as much experience and ensuring code and design quality for our clients. Continue reading “Lean Project Management: Field Notes from 9 Years of Development”
In addition to our reputation for clean and sturdy code, Oursky is known for our thorough design process that produces products such as Cococolor and Artstack. In this post, we’re annotating our internal web design guideline document for you to use.
We’ve refined this process of the years and going on our ‘don’t repeat yourself’ rule, we’d love to share our process transparently with you. These web design best practices are applicable for client and in-house products. Below, we’ll show you the web design for Skygear‘s sign up web portal (try our BaaS for free!). to show you how we do things in-house.
Where do you start for visual identity? So much meaning is crammed into a name, logo, and 16 x 16 icon. If you want a quick review of some design principles, check this article on effective logo design. Today’s post is a transparent sharing piece on how we developed the toaster logo for an Oursky in-house product, MakeAppIcon.
The first iteration of MakeAppIcon (MAI) was a simple web app that helps users make icons for various platforms. We were sick of resizing, so we created an app that would help us do that. We don’t get too hung up on names, so we just used something people could remember. People remember smart and short, or descriptive and obvious. We went with the latter, and with the name decided, we moved on to visual identity. Continue reading “5 Logo & Icon Tips for Visual Identity (With a Product Case)”
Where does a great back-end solution go? Nowhere, without a front-end. So, you have two options: do it yourself, or get a designer to help. Designers probably seemed like a different species of human. Half of your previous encounters probably ended up awkward or hostile.
When I first joined as a growth-hacking intern at Oursky, I was tasked with achieving a 40% conversion rate for A/B testing. Only, that was the first time I’d ever heard the term. Our company had just completed the app Shotbot, which helps developers submit screenshots to iTunes Connect in a few clicks. Of course, the next step was to promote it, and I had to learn the science of A/B testing on the job. It took three A/B tests before I hit a 37% conversion rate on Optimizely. In this post, I’m sharing my mistakes and learnings from each of my three trials.
Are in-house apps always better than outsourced apps? No. Jamn, the musician’s multi-tool, selected as one of Apple’s Best of 2013 Apps in Europe and the Americas, was an outsourcing success at Oursky. In this post, we will share how we built this award-winning app using an MVP, fast iterations and proactive engagement with our client, MiQ Limited.