How I got 37% conversion in my first ever A/B test

There isn’t only one right way to perform an A/B test. That doesn’t mean, however, that observations can’t be made or correlations drawn. As a fresh intern growth hacking the landing page of ShotBot, a developer’s tool to help submit screenshots to iTunes Connect, I performed enough trials and errors to fill an 80s film shopping montage. To spoil the movie, I eventually managed to boost our landing page’s conversion rate to 37%. This post is on how I got there — and I think you could do it even faster.
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Here’s how I applied coding to my job – Crawl Medium post data using Scrapy

When my company started writing blog posts a year ago, we discovered two big problems. One was that writing took a long time (majority of us are developers!), the other was distribution. We believe in contributing to the developer community, but what was the point if no one was reading them?

When one of our colleagues suggested we try Medium for more exposure, we were excited. We read stuff on Medium, but how does it work? What topics are Medium readers interested in? We wanted to do some research to answer all these questions. I have a technical background so I suggested crawling some data to see what types of posts and publications performed well. Here, I’ll share with you how we built a web crawler in a day to help our content team figure out what topics to focus on.
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