So you’ve come up with a killer business idea and decided to make it happen. Now you’re struggling and being held back because you’re still trying to find a way to balance it with your day job and — everything else. Some of you have probably already thought about quitting your full-time job. However, it might not be the best option for young and new entrepreneurs with minimal funding.
So what now? How do you keep your startup idea rolling while working full-time? The answer is you keep everything as lean as possible.
First, you need market research for your business idea
Before you go any further — it may not be the one. You may think that you have one of the best and smartest ideas in the world but you could also be the only one who thinks that.
Market research tells you whether or not you should take the plunge. It gives you not only who is / what is on the market and their strengths and weaknesses, but it also gives you insight into your market that’ll help you define your target audience, which, too, helps you identify the problem of each subset of users you’re targeting so that later on you will know the words and idea that’ll strike a chord with them.
Forget about the boring and lengthy business plan.
You don’t have time for that.
It doesn’t mean you can not think this through. Instead, use simple tools like The Business Model Canvas to jot down your business model. It is a business plan concentrate that comprises nine key elements.
It’s time to get technical, write down the user stories.
It’s okay if you’re not technical, because user stories are just easy enough for anybody to write in minutes. It describes the users of your app and the reasons why they need to use the product you’re creating, and help you get rid of features that don’t make a case for keeping. As simple as it sounds, each user story consists of three w’s: who, what and why — as <a role / ‘who’> I want <goal / ‘what’> so that <benefit / ‘why’>.
Outsource it if money allows.
Given the time and other constraints, it’s better to find someone who has the time and expertise than figure out everything by yourself as you go. Of course, you could also hire staff to deal with all that: at the very least, you’ll need a designer who can design the UI as well as the UX, a full stack developer with the ability to write the frontend and backend, not to mention a project manager and QA tester. Besides, you’ll need a physical office space, equipment, and contract to name a few — all of which require more time and they go into your overhead. If you think that outsourcing is for you, you can check out our guide to finding the right software development company or contact us.
Keep calm and carry on.
Starting a business could be tiring, but at the end of the day, it’s all worth it.
Have any other user interview tips you’d like to share? Leave us a comment below.
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