So you’ve come up with a killer business idea and decided to make it happen. Now you’re struggling and being held back because you’re still trying to find a way to balance it with your day job and — everything else. Some of you have probably already thought about quitting your full-time job. However, it might not be the best option for young and new entrepreneurs with minimal funding.
So what now? How do you keep your startup idea rolling while working full-time? The answer is you keep everything as lean as possible.
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When I first joined as a growth-hacking intern at Oursky, I was tasked with achieving a 40% conversion rate for A/B testing. Only, that was the first time I’d ever heard the term. Our company had just completed the app Shotbot, which helps developers submit screenshots to iTunes Connect in a few clicks. Of course, the next step was to promote it, and I had to learn the science of A/B testing on the job. It took three A/B tests before I hit a 37% conversion rate on Optimizely. In this post, I’m sharing my mistakes and learnings from each of my three trials.
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Growth hacker is the next VP of marketing, according to Andrew Chan, the growth advisor in unicorns like Dropbox and AngelList. You may wonder why Growth Hacking has become so trendy in the startups at Silicon Valley. Let’s dive into the growth hacking world: learn more about what exactly growth hackers do and see why your startup need one as well.
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Outsourcing vs insourcing
Are in-house apps always better than outsourced apps? No. Jamn, the musician’s multi-tool, selected as one of Apple’s Best of 2013 Apps in Europe and the Americas, was an outsourcing success at Oursky. In this post, we will share how we built this award-winning app using an MVP, fast iterations and proactive engagement with our client, MiQ Limited.
Continue reading “Apple’s Best Music App of 2013 Was Outsourced: Jamn”