Author: Jane C

10 Motivational Quotes from Women in Tech

Oursky’s female team members are in every position in the company: development, project management, QA, design, business development / sales, and marketing. We’ve all had different experiences as women in tech, so we’re sharing a few quotes that inspire us. Hope you like them!

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9 Startup Lessons from Isaac Lidsky’s TEDTalk

Even after creating award-winning apps featured in Apple App Store, Oursky’s team still faces the same startup hurdles every time we create a new in-house product. In addition to our many client projects, Oursky has developed in-house products such Shotbot and MakeappIcon. Upon reflection, we realised that many of the ups and downs we faced could be addressed by Isaac Lidsky’s TEDTalk about facing your fears: “What reality are you creating for yourself?”  Here are some of our startup reflections based on his advice. Continue reading

Starting Guide to Wireframe Design – 7 Steps & 3 Tools

Have you ever dreamed about random strangers showing up your storefront and walking away a happy customer? In the digital world, that’s called your website. Just like a well-designed store that’s a pleasure to browse through, there can be well-designed websites that are effortless to navigate.

The key to a good site begins with a good wireframe.

Wireframing is a process that helps to design a site that communicates clearly to the audience and gets them to convert to our product. Simply put, an effective wireframe is a design and roadmap to help build a great site. Today, we’re excited to share our wireframing tools with you and get you started! Continue reading

8 Must-Have Landing Page Lead Generation Elements

Key Elements on Landing Page for lead generation

From a marketing perspective, landing pages are the most important source of lead generation. A good landing page provides a clear pathway for visitors into your store (visitor-to-loyal-customer). You can target a particular audience from a specific source such as Facebook or a particular genre such as eBook readers and channel them to various inbound marketing hubs such as your sales desk or library. At the same time you can gather information – through lead capture forms – about lead conversion for further marketing efforts. But alas! Landing pages work only when you have visitors – and the right kind of visitors. Here are some tips for building excellent landing pages that will deliver great leads.

 

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How to Start a Business While Working Full-Time

Balancing your side business and day time jobSo you’ve come up with a killer business idea and decided to make it happen. Now you’re struggling and being held back because you’re still trying to find a way to balance it with your day job and  your rest. Some of you have probably already thought about quitting your full-time job at some point for this startup idea, which could be good because your startup requires focus and speed, so if you can afford the cost of living, investing, and possible failure, this is definitely a great option for your business. However, it might not be the best option for young and new entrepreneurs with minimal funding. Building and launching a startup could be stressful and difficult, especially when you have a 9-to-5 job.

So what now? How do you keep your startup idea rolling while working full-time? The answer is you keep everything as lean as possible.

 

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Apple’s Best Music App of 2013 Was Outsourced: Jamn

Outsourcing vs insourcing

Are in-house apps always better than outsourced apps? No. Jamn, the musician’s multi-tool, selected as one of Apple’s Best of 2013 Apps in Europe and the Americas, was an outsourcing success at Oursky. In this post, we will share how we built this award-winning app using an MVP, fast iterations and proactive engagement with our client, MiQ Limited.

 

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4 Keys to Success in User Interviews

y combinator quote make something people want
Y Combinator’s How to Start a Startup stressed two important things that every entrepreneur and early-stage startup needs to focus on: 1) building your product and 2) talking to your users. For the latter, they even got Twitch’s founder Emmett Shear to talk about How to Run a User Interview and his past experience of starting a business without running user interviews (versus running user interviews for Twitch) in a video lecture.

 

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7 Insanely Creative Ideas for Facebook’s Bots for Messenger

1. Coffee bots mean no more waiting in line for caffeine.

It’s almost like having your own personal barista who knows just how you like your latte — or even better, looks like our dream of not having a convo before our first-cup-of-the-day can finally come true.

Facebook Messenger Coffee Bot Screenshot Facebook Messenger Coffee Bot Screenshot 3Facebook Messenger Coffee Bot Screenshot 2  Facebook Messenger Coffee Bot Screenshot 4

 

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A Fundamental Guide to Software Project Management

Behind every great team and project, there is this one person titled project manager. He/She is the one who does the ‘dirty job’ to such as to plan, estimate, communicate and make sure everyone in the team is happy — because that’s how people produce great work.

At Oursky, we have a couple of project managers in-house who share the heavy workload of managing our client/own projects. So I asked them for software Project Management tips, here you go!

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