Month: July 2016

How to Win Millennials Over to Your Company

characteristics of millennials

Characteristics of millennials

Most businesses nowadays often face a long-due question: how do we attract new talent? As baby-boomers continue to retire, companies are increasingly feeling the pressure to attract and retain the next generation of talent.  The young-hires, known as “millennials”, are an entirely different breed from their predecesors. Who are these “millennials” and how are organisations appealing to this fresh wave of talent? This article is an overview of where to start.

 

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How First-time Founders Could Develop Sales Skills

Sales skills for first-time founders

Founders are the only people able to sell their product in the early going.

 

The idea has been turned into a plan and now the plan into a product. What’s next? To have the product in the hands of people that value it. How is that done? Simple: by selling. For many first-founders out there this is a huge roadblock as selling is not something that comes easy. Sales is, yet, a crucial skill and a component of the product development process. For founders, sales is of an even greater importance as they alone must create and transfer value for a product to gain traction. For those founders that may not be as sales-inclined, these simple strategies will work to develop sales skills.

To show the importance of sales for first-time founders, here’s a quick example. Meet Tom: Tom is a superb developer and has just created an app that tracks the migratory patterns of birds worldwide. Tom knows that there is a market for his application and works tirelessly to continuously update and improve. Tom has no resources for marketing or to hire employees but hopes that people will see the value from looking at his simple website.

How successful will Tom be? Tom will likely achieve little success or none at all. Why?

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8 Wireframing Principles for Project Managers

wireframing on paper

Paper-based or whiteboard wireframing is an essential skill for the workplace.

Wireframing is a vital tool in the app or website development process. It allows you to map out where the most important elements on the page should be, it simplifies communication between you and your client or development team, and it helps the designer spot potential issues in the structure or flow of your site.

These days, tools like Balsamiq® Mockups and Axure RP make it easy to continue the process from wireframe to interactive prototype without writing any code. However, knowing the basics of paper-based or whiteboard wireframing is an essential skill for the workplace. The following are 8 essential tips to remember when wireframing.

 

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5 Great Ideas for a Company Retreat

 

Company retreat is important for employee engagement

A Company retreat is a gathering outside of your usual workplace. You will spend time with your usual co-workers but in a different environment that would encourage you to talk or think about something other than work. The aim is for you to bond with your co-workers, your boss, and the company that you work for. A relaxing time without thinking about work gives you an opportunity to get to know the people that you work with on a more personal level. It could even be like meeting them for the first time again.

 

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Starting Guide to Wireframe Design – 7 Steps & 3 Tools

Have you ever dreamed about random strangers showing up your storefront and walking away a happy customer? In the digital world, that’s called your website. Just like a well-designed store that’s a pleasure to browse through, there can be well-designed websites that are effortless to navigate.

The key to a good site begins with a good wireframe.

Wireframing is a process that helps to design a site that communicates clearly to the audience and gets them to convert to our product. Simply put, an effective wireframe is a design and roadmap to help build a great site. Today, we’re excited to share our wireframing tools with you and get you started! Continue reading

8 Must-Have Landing Page Lead Generation Elements

Key Elements on Landing Page for lead generation

From a marketing perspective, landing pages are the most important source of lead generation. A good landing page provides a clear pathway for visitors into your store (visitor-to-loyal-customer). You can target a particular audience from a specific source such as Facebook or a particular genre such as eBook readers and channel them to various inbound marketing hubs such as your sales desk or library. At the same time you can gather information – through lead capture forms – about lead conversion for further marketing efforts. But alas! Landing pages work only when you have visitors – and the right kind of visitors. Here are some tips for building excellent landing pages that will deliver great leads.

 

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