Month: June 2016

How to Start a Business While Working Full-Time

Balancing your side business and day time jobSo you’ve come up with a killer business idea and decided to make it happen. Now you’re struggling and being held back because you’re still trying to find a way to balance it with your day job and  your rest. Some of you have probably already thought about quitting your full-time job at some point for this startup idea, which could be good because your startup requires focus and speed, so if you can afford the cost of living, investing, and possible failure, this is definitely a great option for your business. However, it might not be the best option for young and new entrepreneurs with minimal funding. Building and launching a startup could be stressful and difficult, especially when you have a 9-to-5 job.

So what now? How do you keep your startup idea rolling while working full-time? The answer is you keep everything as lean as possible.

 

Continue reading

My A/B 4 Test Mistakes That Got Me a 37% Conversion

photo-1456406644174-8ddd4cd52a06

Mistakes are things that get you closer to the right direction. When I first began as an intern at Oursky, I hadn’t even heard of A/B testing, but managed to get a 37% conversion rate on my third A/B test. In this post, I’ll share the three main mistakes and my learnings from that experience so you can avoid the pitfalls!

 

Continue reading

How I Got 37% Conversion on My First A/B Test

When I first joined as a growth-hacking intern at Oursky, I was tasked with achieving a 40% conversion rate for A/B testing. Only, that was the first time I’d ever heard the term. Our company had just completed the app Shotbot, which helps developers submit screenshots to iTunes Connect in a few clicks. Of course, the next step was to promote it, and I had to learn the science of A/B testing on the job. It took three A/B tests before I hit a 37% conversion rate on Optimizely. In this post, I’m sharing my mistakes and learnings from each of my three trials.

 

Continue reading

Why Startups Should Care About Growth Hacking

Growth hacker is the next VP of marketing, according to Andrew Chan, the growth advisor in unicorns like Dropbox and AngelList. You may wonder why Growth Hacking has become so trendy in the startups at Silicon Valley. Let’s dive into the growth hacking world: learn more about what exactly growth hackers do and see why your startup need one as well.

 

Continue reading

Lean Project Management: Field Notes from 8 Years of Development

As Will Rogers put it, “Even if you are on the right track, you will get run over if you just sit there.” It’s essentially a project manager’s (PM) job to both design the track for the team and make sure they get through it. When Oursky first started 8 years ago as a 3-person team, we were our own PMs. Since then, our company has expanded to a 40-person company with offices in Hong Kong and Taiwan, managing up to 15 projects at a given time. We pride ourselves on producing high-quality products, and we’ve not been afraid to evolve as our company has grown.

The key to our success today is project management. This post will share the 5 key things that our project managers do to lead teams that build great products and have fun along the way!

 

Continue reading

Apple’s Best Music App of 2013 Was Outsourced: Jamn

Outsourcing vs insourcing

Are in-house apps always better than outsourced apps? No. Jamn, the musician’s multi-tool, selected as one of Apple’s Best of 2013 Apps in Europe and the Americas, was an outsourcing success at Oursky. In this post, we will share how we built this award-winning app using an MVP, fast iterations and proactive engagement with our client, MiQ Limited.

 

Continue reading

© 2017 Oursky Blog

Theme by Anders NorenUp ↑