As an 8-year-old digital product studio, Oursky has worked with a number of great clients on building great products. Throughout the journey, we have learnt a lot in refining our MVP approach and process. This experience has helped us build mobile apps for our clients that are featured by App Store, got millions of downloads and active users, and loved by users.
Behind every great team and project, there is this one person titled project manager. He/She is the one who does the ‘dirty job’ to such as to plan, estimate, communicate and make sure everyone in the team is happy — because that’s how people produce great work.
At Oursky, we have a couple of project managers in-house who share the heavy workload of managing our client/own projects. So I asked them for software Project Management tips, here you go!
If you have not yet read my previous article on my first magical A/B test, you should check it out here, or else you wouldn’t know what the hell I am talking about.
In this article, I will talk about my learnings from the experiments.
A/B testing is always a myth. You might have realised that there are a dozen methods, claiming you can magically sky-rocket your conversion rate. Truth be told, there isn’t a magical one-size-fits-all solution. If there was and it did work every time for every product, we wouldn’t really need A/B testing. So don’t think that you can nail an A/B test after reading the magical guides you found on the internet (Disclaimer: this is not one).
As an intern doing growth hacking, I began my A/B test for the first time — it was a struggle, but exciting. Little did I know, how hard it was going to be when I first started it, or how I’d manage to boost our landing page’s conversion rate to 37%. I knew nothing about the principles of A/B testing, such as what to do and what not to. But after messing things up twice, I finally nailed it. Continue reading